Background
12Bet are looking to establish themselves as a top bookmaker across Europe, as can be seen with their advertising deals brokered in 2010 with Newcastle United, Birmingham City, West Bromwich Albion and Sevilla. They are a remote gambling brand, licensed in Europe and Asia through the affiliated companies Pacific Sea Invests S.A. and Pacific Sea Invests S.A. which are remote gambling operators based in the Isle of Man and the Philippines respectively.12Bet is focused primarily on offering sports betting products and services to certain European and Asia Pacific markets. Their philosophy is to grow the business through seeking to deliver to sports betting customers the best overall experience in the market.
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