12Bet enter European Market

12Bet.com engages GB Group to enter European market

LONDON – 23 August 2010 – 12Bet.com, one of the largest sports betting sites operating in Asia, has recently launched its European operations. As part of this strategic move, 12Bet.com enlisted GB Group, a leading Identity Management business, to manage its online ID verification processes.
As part of this deal, GB Group will be rolling out its international ID verification product powered by its award winning ID3 technology, which has the capabilities of checking more than 800 million citizens in over 26 countries.
“Following our strategic entry into the European market, a key requirement for us was to be able to accurately verify identities across borders,” says Rory Anderson, CEO for Europe at 12Bet.com. “GB Group’s ID verification solution perfectly complements our existing KYC and anti-fraud policies and procedures, helping us to achieve our goal.”
Following a risk-based approach to ID verification, GB Group’s ID3 technology will enable 12Bet.com to identify customers around the globe, as well as block those from countries where they do not want to do business. Equally important was the need for the technology to meet regulatory requirements, which GB Group’s ID verification product does.
“We are extremely impressed by GB Group’s ID verification product in terms of its capabilities and scale and believe they are best placed to provide us with a solution that offers us a true reflection of who our customers are,” says Anderson. “By helping us meet our regulatory requirements, we can continue to operate responsibly and transparently – a fundamental approach in the way we do business.”

Richard Law, CEO at GB Group comments, “Fraud prevention is high on 12Bet.com’s priority list and it is important for them to instill trust amongst their customers. We believe we have the best technology in the market to do just this and we are pleased to work with them to offer their customers peace of mind that they are gambling on a protected and responsible site.”

Anderson concludes, “We look forward to developing our European business with GB Group. Entering the European market is part of our global strategy to grow and grab market share.  We are confident we are approaching it in a safe, secure and responsible way with the help of GB Group’s Identity Management expertise.”
For any further information, please contact:
Maxine Morgan, GB Group
Email: marketing@gb.co.uk

Adrie Wessels, Bite Communications
Email: adrie.wessels@bitecommunications.com